Inbound Marketing

in•bound mar•ket•ing
[in-bound mahr-ki-ting]

-noun, -verb

1The process of ensuring that you are easily visible to those searching for your product or service.

2The sum of activities dedicated to having conversations with your market and providing helpful content.

Synonyms Conversation Marketing, Market Engagement, Search Optimization
Antonyms Outbound Marketing, Interruption Marketing, Direct Marketing, Spaghetti on the Wall Advertising