If you listen to marketers, you'll hear the mantra repeated about the face of marketing in today's world.  Now I could go on myself about this, but I came across an article from Jeffrey Gitomer about this very topic.  If you don't subscribe to his sales ranting newsletter, I highly recommend it.  Many times he talks about back to the basics topics, but we find that a lot of our clients benefit by reviewing the basics of their business, especially when considering a new website.

The only thing more sad than a site that has never been found, is the one that soared to the top and didn't engage its millions of visitors.  With nothing to keep them on the site, it eventually drifts away toward obscurity. This particular race is never over, but by taking the right steps, your site can get to the top and continue to stay in the lead.