In a previous post, I talked about a couple of simple administrative things that could destroy a website.  Once site administration is under control, the next thing to address is content.  Content is king on the internet today, and setting yourself up with the right tools to always have fresh content is critical if you want your site to retain the Search Engine Result Page (SERP) rankings you've worked so hard to achieve. 

The world of multi-level marketing has crept into paid internet advertising.  Schemes promising top of page ad placement have emerged (and in some cases they actually deliver on the promise).  But when you look in the organic, or unpaid searches on the same page with paid advertising, nothing can be found.  Results from an organic search are typically what executives click on first, as that ranking has been achieved by a good reputation and hard work.  Most folks these days have learned to look at paid advertising with suspicion, because (duh) they paid to get there.  Organic search results include the important component of community, which along with hard work, is responsible for top level page positioning in search results.