Since the beginning of search, the robots have crawled sites, chewed on links, and carefully digested each page. A page’s historical performance factored heavily in its ranking. Just as important were the inbound links that a page accumulated over time. Over the last year or so, this has all begun to change as the major search engines have experimented with three new factors that will dramatically change how we search (and how we optimize for search). 

From time to time we get asked about "experts" that promise to get your website to appear on page one of Google's search results.  Our first question in response is usually "for what keywords or phrases?"  The answer is usually something like "I dunno." 

Remember the good old days when a first-page search engine ranking was the Holy Grail? When social media was just for gossip, throwing sheep and re-connecting with old friends? Yes, it was a simpler time. Today’s landscape looks very different for those of us working to connect with our markets online. 

Let’s not mince words here. It’s probably because they don’t know you’re there, or they know, but they’re not going to search for your fan page just so they can click the like button. You should make it easier by adding Facebook’s new like box to your website. We've recently done it on this site. 

This one is a favorite. I'm all for anyone learning new stuff.  You're probably smart enough to learn anything you need to succeed online, but don't kid yourself, learning is hard work. If you're not already an experienced internet marketer, my advice is to seek professional help sooner rather than later. You can still learn the nitty-gritty, but you'll learn it a lot faster with a pro by your side, and save both time and money in the long run.