In my consulting endeavors for large companies, I have often observed disdain and sometimes even contention between marketing and IT.  Even though they both support the same common business objectives, it seems that neither one believes that they can be effective partners in the process.  And now with the move toward a higher concentration of digital marketing in the mix, IT believes that it should be the one in the driver's seat.  The real question here is:  who's driving the strategy?  And without a command directive from the supreme leader (i.e. CEO, President, etc.), strategy and tactics will go their own way churning up time, resources, and energy.

"What should I do on my LinkedIn profile?" As people become increasingly aware of the importance of social media and their personal brand, we hear this question more and more often. For businesses and career minded individuals, LinkedIn is often the de facto choice for dipping a toe in the water. As of August, 75+ million professionals have a personal LinkedIn profile (some even have several). How helpful and current their profiles are varies, but many have long since been forgotten.