Website Development

Website Design

There's plenty of website designers out there who can put together a snappy looking site for you in no time flat, and have it functioning in less than a day.  But pizazz or speed is not what this exercise is about.  Your website design must align tightly with your business objectives in addition to leveraging all that inbound marketing has to offer.  So before we begin with the nuts and bolts, we spend time learning what's working for your business and what's not.  We'll work hard to get a good understanding of what your company is about, and then go about sketching a plan for your website based upon what your needs and expectations are.

Your website construction plan starts with an assessment of your existing business model.  We're not interested in reinventing the wheel unless you really want us to.  So if you've got a plan in place that you're happy with, we'll get familiar with it and design a website that will align and integrate tightly with it.

It's About Content

Bells and whistles are great, but the foundation of what will ultimately drive traffic to your website is content.  While we have all the skills to build an eye catching website, we focus first on a content plan for your site.  This plan will form the foundation for a content rich destination that new visitors will easily find the first time, and one which keep your regular users coming back again and again.  We'll design it in such a way that will allow you to decide the best way in which to get your content written and published.

It's About Structure

The most effective way to reach that goal is through use of a Content Management System (CMS) that is rich with information that will benefit your customers and visitors.  We use a CMS for many reasons, but the primary reason is that it allows us to get to the business of creating your site quickly.  We don't spend our time mired in the details of hammering out computer code line by line.  A CMS gives us all the tools to get your site up to speed quickly, while affording the flexibility to make a truly unique destination that will stand out among your competition.

It's About You

A CMS is an easy to use tool that puts you directly in control of what gets published on your website.   Once your site is set up and running, we'll teach you how to create your own content items and put them on your website exactly where they belong.  We can create an individualized content plan for your organization with a publishing schedule to make sure your site always has fresh content for new visitors to search on.

If technology frightens you, have no worries.  We've taught dozens of organizations with people just like you how to use our powerful CMS tools to expand their presence on the web.