In my consulting endeavors for large companies, I have often observed disdain and sometimes even contention between marketing and IT.  Even though they both support the same common business objectives, it seems that neither one believes that they can be effective partners in the process.  And now with the move toward a higher concentration of digital marketing in the mix, IT believes that it should be the one in the driver's seat.  The real question here is:  who's driving the strategy?  And without a command directive from the supreme leader (i.e. CEO, President, etc.), strategy and tactics will go their own way churning up time, resources, and energy.

We've been "doing" websites for over a decade now, and have seen some pretty interesting changes and advancements along the way.  Personally, I started with Dreamweaver.  Being familiar with page layout programs, I had to really adjust my thinking when it came to the HTML way of life.