We'll admit it.  We're a small business, just like many of you out there, with the same challenges and daily struggles.  We've got lots of plates in the air, and quite honestly we tend to operate by Tyranny of the Urgent.  In the process, the things that we teach often get overlooked by ourselves - aka the "cobbler's children" syndrome.

In a previous post, I talked about a couple of simple administrative things that could destroy a website.  Once site administration is under control, the next thing to address is content.  Content is king on the internet today, and setting yourself up with the right tools to always have fresh content is critical if you want your site to retain the Search Engine Result Page (SERP) rankings you've worked so hard to achieve.