Hubspot's recent market survey on the state of Inbound Marketing for 2011 reveals some interesting trends in marketing spend validating the importance of inbound marketing as a low cost lead generator.  Consumers are becoming immune to uninvited communications and wish to be left to their own methods when going through the buying decision process.  It's about control, and the consumer is now the one who now has the power of choice in what information is received.

We'll admit it.  We're a small business, just like many of you out there, with the same challenges and daily struggles.  We've got lots of plates in the air, and quite honestly we tend to operate by Tyranny of the Urgent.  In the process, the things that we teach often get overlooked by ourselves - aka the "cobbler's children" syndrome.

We've been struggling (and you have too, we're sure) with an easy way to post blogs that is familiar and un-intimidating. We think we've found a solution, and this email will be a testament to that. Look for more info on this in later posts.

We've been "doing" websites for over a decade now, and have seen some pretty interesting changes and advancements along the way.  Personally, I started with Dreamweaver.  Being familiar with page layout programs, I had to really adjust my thinking when it came to the HTML way of life. 

In a previous post, I talked about a couple of simple administrative things that could destroy a website.  Once site administration is under control, the next thing to address is content.  Content is king on the internet today, and setting yourself up with the right tools to always have fresh content is critical if you want your site to retain the Search Engine Result Page (SERP) rankings you've worked so hard to achieve.