Hubspot's recent market survey on the state of Inbound Marketing for 2011 reveals some interesting trends in marketing spend validating the importance of inbound marketing as a low cost lead generator.  Consumers are becoming immune to uninvited communications and wish to be left to their own methods when going through the buying decision process.  It's about control, and the consumer is now the one who now has the power of choice in what information is received.

We'll admit it.  We're a small business, just like many of you out there, with the same challenges and daily struggles.  We've got lots of plates in the air, and quite honestly we tend to operate by Tyranny of the Urgent.  In the process, the things that we teach often get overlooked by ourselves - aka the "cobbler's children" syndrome.

We've been struggling (and you have too, we're sure) with an easy way to post blogs that is familiar and un-intimidating. We think we've found a solution, and this email will be a testament to that. Look for more info on this in later posts.

Let’s not mince words here. It’s probably because they don’t know you’re there, or they know, but they’re not going to search for your fan page just so they can click the like button. You should make it easier by adding Facebook’s new like box to your website. We've recently done it on this site.