We recently finished a project for a company that specializes in loss prevention for restaurants.  Our methods involve getting deeply intimate with our clients business to understand their processes and goals.  Believe me, we got a really good education on what happens behind the scenes to cause profit loss in a restaurant.

In a lot of my past consulting engagements, the real work came right back to the basics of marketing.  Not the cerebral, high level stuff, but the foundational basics of blocking and tackling.  If you've ever coached your kid's sports team, you know that at the beginning of every season you start with the fundamentals.  We can get overwhelmed with tactics during the regular season and it's very easy to forget the building blocks that we worked on in the pre-season.

Secure possession of your domain name means everything to your business.     In today's internet based society, domain name ownership is a mission critical component, just as is knowing how domain ownership works and with whom the ownership of your domain name rests.