A couple of the most common catch phrases in the industry today that relate to marketing content strategy are Content Is King, and Think Like a Publisher, which emphasize the importance of producing quality content often. While these catch phrases are inspiring and purposeful, acting on them involves tight fisted resolve to implement. Integrated tightly with that is a deliberate inbound marketing effort to drive readers to your content.
Your content marketing strategy planning begins with the development of an editorial calendar that establishes the elements of your content marketing plan. We have found that most SMB owners are challenged with finding the time and disciplining themselves to compose content on a regular basis. We can help with that by providing you with methods and systems for accountability.
Another important part of content strategy development is selecting the right distribution channels that make sense for your product or service, and your targeted customer profile. Our trained consultants will work with you to develop just the right that fits your profile and needs.